Let’s face it: business models are less durable than they used to be. For years, the basic rules for creating and capturing economic value were fixed in place as companies tried to execute the same business models as their competitors, only better.

The status quo is no longer a comfortable place to be.

The push for change brings forth new questions: Why is it so difficult for established companies to innovate in their business models? What approach would allow you to overrun the conventions of your industry before others do? How far should you go with new value propositions without putting your existing revenue at risk?

BtoB is entering a more service-driven era. BtoB marketing is rebalancing demand generation activities with more investments into offerings and new product development. Driven by predictive analysis, 3D, Virtual Reality, Big Data, IoT and platforms, new ways to create compelling BtoB products and services that business customers want to buy are flourishing.

With TBMS at your side, you get specific, and ready to reinvent your value propositions.

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